There is a massive shift in consumer behavior from retail to omni-channel brands; This shift has created 2 categories of business that this syndicate invests in; Brands and Businesses that service their omni-channel, data driven, technology first growth.

• "..ecommerce sales worldwide could hit more than $6 trillion dollars USD."
• "..consumer packaged goods software market was worth almost 14.5 billion U.S. dollars worldwide."

Combined Fei & Scott the founding syndicate members have operator experience scaling DTC first businesses from $0 to over $1B in revenue. Fei and Scott first met at Neo doing innovation studio work for Fortune 500 companies and later went on to help build and scale Nectar Sleep and the Resident family of mattress and home goods brands.

Our proprietary deal-flow comes from being leading operators in the DTC space understanding the breadth of services to support a scaling brand, new incumbents and high growth opportunities ahead of typical venture market.