As active entrepreneurs and angel investors, we spend a large portion of our time helping early-stage founders block and tackle. We are primarily focused on pre-seed to Series A consumer-focused CPG startups. We are seeking to identify the next generation of iconic brands and empower their growth from niche to mainstream. We believe that while it’s never been easier to start a company, challenger brands are fighting an uphill battle for mindshare against incumbents with ten-figure marketing budgets and nationwide distribution. We back these brands and give these companies the capital and capabilities necessary to compete in the marketplace and deliver superior products to their customers. We leverage our partner network to provide services to founders in exchange for equity in addition to a traditional investment check. Our model delivers founders significant operational leverage through access to enterprise solutions through our partner network across marketing, logistics, and human capital.