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Invest with Play Thru Ventures
Back Syndicate
8
Expected Deals/Year
0
Unique LPs have invested
Note from Play Thru Ventures

I am an entrepreneur, investor, and mentor. I have a passion for digital advertising and a successful track record of building B2B & B2C companies from the ground up to generating over $100M per annum. My core value-add to startups is advising on omni-channel customer acquisition and conversion rate optimization. Regardless of the stage, sector, or business model, every startup wants improved customer acquisition efficiency.



Dealflow

In 2019, I decided to team up with venture capitalists at established funds to participate in deals where I add value. We work as a team to invest in the startup ecosystem in an attempt to help the best entrepreneurs accomplish their goals. Some of our past investments include co-investing with:

  • Y Combinator
  • Lightspeed Venture Partners
  • Khosla Ventures
  • Kleiner Perkins
  • Gates Ventures (Bill Gates)
  • Canaan
  • Alpaca VC

and 50+ others


Primary Investment Thesis: We focus on the concept of "what could go right?" instead of "what could go wrong?" because we know that venture is an asset class where investor performance is defined by the magnitude of winners.


Sector and Stage: We are stage and sector agnostic investors because we know that the best opportunities often don't fit nicely into a predetermined bucket. That being said, we only invest when we believe there is a minimum 10x of upside (even on later stage deals).


As our angel investment portfolio has grown, friends have increasingly asked to participate alongside us. I have historically invested ~$100,000 in deals and want to open up any excess allocation to my network through AngelList.

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Team
Gustavo Geraldes
Gustavo Geraldes
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