Track record of investments before follow-on investment by incubators or prominent VCs: (Riveter -> Madrona, Invio -> TechStars Cedars-Sinai and Madrona Venture Labs, Ganaz -> Founders' Co-op, Sentinel Healthcare -> PSL Ventures). Carefully vetted deals by evaluating the founding team, the product (Yoko brings Product and Partnerships experience from Google) and growth data (Grover brings experience from Data Science & Growth at Facebook '07-'15). We often invest in the underdog - which may be under-represented founders, Seattle-based companies, or other areas that tend to be overlooked by other VC firms.

Our deal flow stems from connections from working at FB and Google, studying at Stanford, as well as from the Seattle tech community where we are currently based.