Welcome to Granada Fund!

The world is rapidly moving direct 2 consumer (D2C). Companies are ditching their physical presence, owning their data and meticulously tracking their customers' experience. We don't just believe it, we’ve literally bootstrapped and currently operate Flooret, an 8 figure direct to consumer Flooring business. We’ve also ramped up and managed fleets of scooters, cohorts of on demand delivery drivers and launched a D2C holiday wreath business. We love this space.

As we move further into the investing world, we’ve noticed an opportunity to help D2C founders who want to maintain full control of their business and grow at a steady pace. These companies are a little bit different from the typical companies investors fight over. Some only need a little capital to get the flywheel going. Maybe all they need is guidance. If they were to raise money from angels or VCs it would require a certain level of traction. If they did find traction, they may not need additional funding and could bootstrap from there.

With this lens in mind, we’re focusing Granada Fund on supporting early stage D2C companies with scrappy founders, who have a little traction and could benefit from the guidance of seasoned founders who’ve built an 8 figure D2C brand. This experience will help founders avoid landmines, typical pitfalls, improve processes, supply chain, navigate partnerships and grow in a strategic way. 

At the end of the day, we realize that not every founder intends to build with an immediate exit in mind. Some founders want to take more time to find their way and others may want to continue to hold on to their company even longer. We don’t mind. We’d love to help, but also provide a mechanism to back us off the cap table, providing a modest return for us and the support founders need to grow and accelerate their brand. And never any pressure to sell your company. 

Let’s connect! We’d love to hear what you’re building and how we can help. 

A Few Profiles We Look For:

Direct to Consumer brands. Founders who are building companies that produce a novel product and ship it directly to the consumer. Focused on owning their consumer data, marketing efforts and intimately knowing their customer. 

Direct to Consumer Technology. SaaS companies enabling D2C brands and sellers. These are tech companies that make it easier to: communicate with customers, own their customers data, simplify the building a D2C brand or simplify listing on marketplaces. 

Logistics Tech. Businesses that enable the movement of goods. Tracking of cargo or potentially fulfillment of orders.

We're active in our startup community in groups like:

• Startup San Diego
• Tech Coast Angels
• REC Innovation Center
• Ecommerce Fuel
• San Diego Sports Innovators
• San Diego Angel Conference
• Founder Institute San Diego

Syndication depends on the deals. We work with companies who intend to raise multiple rounds but also bootstrappers who may only need a little capital and some guidance to get started. If it makes sense to syndicate a deal, we will post it here.

Granda Fund is investing in the next generation of great D2C companies.