For Operators, By Operators, Investing in Operating Tools.

10,000 years of operating experience in a single check

Website // LP Application Form (note: active operators only, no investors)

BOTTOM LINE: FOG is far more than “money”. We are 500+ of the world’s top operators who invest in what we understand, use and believe in. “FOG” is the “easy button” to supercharge a company’s go-to-market through overnight brand awareness (90%+ investment memo open rate), 100+ customer pitches/demos (not intros) and a dedicated advisor group of the world’s top operators … all in less than 1 week.

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In a world where customers and talent are our scarcest resources, our goal is to provide a strategic check that founders can rely on during their fundraising and customer journey. FOG delivers 500+ of the world’s leading active operators (CEO, CFO, COO, People/Talent, Business Operations, Strategy, Rev Ops) to a company in an instant - arguably one of the most "strategic investors"

FOG Ventures aims to provide early-stage companies with unparalleled impact and value through multiple avenues:

1. Brand Awareness “Overnight”: FOG’s “quality-over-quantity” focus has nurtured a 90%+ email open rate. When an investment memo is circulated, that company’s brand and product is now “known as a category player” to 500+ companies and prospects. Not to mention each syndicate member is connected to 5-10 other relevant customers and/or adjacent advisors to support any product/company they get behind. The ultimate business development ROI.
2. 100+ Demos, Not Just Intros Guaranteed: The FOG team does all the work to set up 3 Super Pitch sessions where at a minimum 100 operators attend. The collective feedback is gathered, packaged and provided to the companies for free, regardless of investment interest by the syndicate. The best feedback can come from those who “don’t get it.”
3. Validation and Future Funding: An investment from FOG Ventures is a meaningful stamp of approval for any product or company selling into the Office of the Operator (CEO, CFO, COO, People/Talent, Business Operations, Strategy, RevOps). This translates to more customers and more interest/traction for the next round of funding.
4. Product and Customer Advisory: A high likelihood that syndicate members will use the product and provide proactive and meaningful feedback to improve the product. FOG has helped many of its portfolio companies create hand-picked Customer Advisory Boards.
5. Scaling and Operational Advisory: Every syndicate member can provide valuable advice and support in just about every aspect of scaling and building an early- to mid-stage business. Each company we invest in will have access to [company_name]@fog.ventures and the ability to tap into the collective power of the operators who invested for “no additional compensation”. Imagine the traditional 3-person advisory board multiplied by 10 with no “2-year terms”.

Tier 1 Deals (led by world class investors: a16z, Sequoia, Bessemer, Menlo Ventures, Greylock, GV.. to name a few). Operator crowd-sourced, validated and approved deals. It's simple - if customers "love" a product, we look to invest.