Anti Fund is venture capital for the pioneers and rebels manifesting the future.
The future is manifested by pioneers and rebels. However, traditional capitalists view startups as a financial asset class to be picked over and traded as a commodity. They’re more interested in nitpicking investor updates and P&L’s than brainstorming and refining vision, product, and go-to-market. They’re more interested in financial engineering than programming and designing actual technology. They’re more interested in pontificating and building their own clout than helping their partner companies find their own voice and true scale.
We started Anti Fund to be the venture capital partner we’ve personally always wanted. Jake has blazed an iconoclastic path to achieve the very pinnacles of professional athletics, entertainment, and media. Geoff is an engineer, inventor, and scientist innovating at the edges of human performance & metabolism, web3/software infrastructure, e-commerce, and digital community. Anti Fund exists because we believe that people cut in our cloth — those who are fearless, visionary, and unafraid to challenge the status quo — are those that change the world.
We’re at a crossroads moment in history. This is a moment of generational transformation of socio-cultural norms enabled by foundational technologies like machine learning & artificial intelligence, blockchain & tokenization, software infrastructure, digital health, and human performance and healthspan enhancement.
But the future is not guaranteed to be better than today. It will to take real fortitude, passion, and discipline to bend civilization towards a better outcome. Anti Fund’s mission is to back our generation’s very best founders and creators to manifest a happier, healthier, and more prosperous future.
Anti Fund is built around three core tenets:
For founders, by founders:
We believe that the best early-stage, venture capital investors are founders, who’ve built world-changing organizations, movements, and businesses. We know what it’s like to create something from nothing. We know what it’s like to lead massive, global movements. We know what it’s like when the naysayers say our dreams are impossible.
This is our clarion call to all creators, builders, and founders who want to achieve the impossible and change the world. Proving people wrong and realizing the impossible is exactly what keeps us grinding every single day.
Value-add to dollar dilution ratio:
Typical capitalists seek to own the most amount of shares of a company, while parting with the least amount of capital and value-add effort. This is a low value-add to dollar dilution ratio. Anti Fund’s goal is to earn the highest ratio on our investment’s cap tables.
We accomplish this through two structural factors:
- Jake and Geoff are the largest Limited Partners (LP) of Anti Fund, so we have an extraordinary high financial alignment as the General Partners (GP) to make Anti Fund investments succeed.
- In a typical VC fund, the venture capitalist GP works on behalf of the LPs, who typically earn 80% of the upside of an investment. The remaining 20% is the carried interest pool, and that’s the primary economic incentive for the GP. At a typical VC, there are many partners, so a typical VC partner might only have 5-10% of the carried interest pool. So a typical VC partner typically has 1-2% of the economic incentive of their check size.
- So if one unpacks a VC firm’s $1M check, the partner leading the deal only has equivalent of $10,000 - $20,000 of upside, which is equivalent to a small angel investor, where the remaining $980,000 or $990,000 of cap table space is passive. Experienced CEOs know that often times the smaller, artisan angel investors are more helpful and have better insights than the big check VC.
- Anti Fund blends the bespoke artisanship of an angel with the sophistication and scale of a venture capital fund.
- Jake and Geoff have a proven track record across viral marketing and branding, mainstream distribution, product intuition & technology strategy. We also have a highly differentiated and trusted network of celebrities, athletes, and audience reach. Anti Fund’s uniqueness of where we are world-class complements the network connectivity of traditional Sand Hill or Wall Street networks of traditional VCs.
- We explicitly focus on adding value in a way that other VC’s cannot offer. In an investing environment where great operators and great ideas are scarcer than the money available to fund them, we are the preferred partners for visionary founders and top traditional VC’s who want to build the best possible team of investors to maximize the probability of business success.
Exploring the frontier:
Our careers are defined by finding the edges, breaking the mold, and exploring and extending the frontier. We don’t shy away from the unknown; we gravitate towards the lines between traditional disciplines and fields to discover novelty and possibility.
Melding insights across discipline is where civilizational progress and scientific and technological breakthrough is found. What’s the intersection of sport and machine learning? What’s the intersection of software automation and creator content? Whats the intersection of physical events and digitally native communities? What’s the intersection of human performance and engineering? We love ideas and founders who don’t fit in neat categories, and we love thinking through iconoclastic strategies and approaches required to build on the frontier.
With Anti Fund, we’re applying this energy and philosophy towards venture capital itself. The frontier is open and free. We’ll see you out there.
PS. Our logo is the infamous UniPig from the Silicon Valley forests. Anti Fund is the piggy bank for unicorn companies.