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Note from Startup Project by Nataraj (U.S)

Investing in companies with a great team, high leverage effect and obvious product market fit.

Dealflow

Host of Startup Project: As the host of Startup Project, I get to interact with great entrepreneurs, investors and operators. The result is an inbound deal flow from the global startup ecosystem at very early stage.

Here are some of the interesting conversations you can check out:

— Arvind Jain, Co-Founder & CEO of Glean AI ($7.2B, previously co-founder of Rubrik)

— Vijaye Raji, CTO of Apps, Open AI

— Zach Lloyd, Co-Founder of Warp AI (AI terminal, Sequoia Capital)

— Ben Kus, CTO of Box ($4.5B Public Company)

— Martin Mao, Founder of Chronosphere ($1.6B company backed by Founders Fund

— Jacob Bank, Co-Founder of Relay, (Khosla Ventures, Andreessen Horowitz)

& More


How I Pick Startups?

  • Teams: Ideas are cheap and a google search away. They cannot be protected on the internet, execution can be. Every new idea will be attempted by multiple teams but it's the teams that can execute at scale win the game. Teams with a bias to action & proof of previous execution will win. It's the age of builders with bold ideas.

  • High Leverage: There are ideas & business models that by design have high leverage. I am looking for startups deploying highest technology leverage to create value.
    • Order of high to low leverage: Code > Media > Hardware

  • Large Markets: Niche ideas are great entry points to larger markets but value creating companies end up being in large markets. Amazon can start with selling books but to become what it is today books is just one SKU among the millions of products they sell.


Articles: I occasionally write about startups, business models and tech in general. For updates about new articles and episodes subscribe to my newsletter here.


Here are some of my writings:

📝 What Will Happen to Zepto? How Will 10 Min Delivery Story End?

📝 Brands Can Die, Even Tesla

📝 What Netflix Really Missed? Not Earnings

📝 Follow the Leverage

Read More
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